Sunday January, 31st 2010
deaconlwg | February 07, 2010 04:02
Deacon's Diary is a weekly feature that appears on the back side of the bulletin at the First Baptist Church of Avalon, Texas.
Truth for sale.
Everyday we all are subjected to all kinds of advertising. Bill boards, TV commercials, and radio spots. Newspapers, magazines, and in store front windows. In all kinds of print and formats, individuals and corporations continually try to get our attention.
One has to wonder how much truth is in some of the 'pitches' that come flying at us. We can know for sure that not all of it is totally honest. According to the advertisers everything out there is the best, the newest, or the most effective anywhere to be found. With a little simple logic, we know all of them can't be telling the truth.
Truth aside, the main goal of the advertisers out there is to get us to remember the product, service, or cause that they are trying to sell. And to that end they will employ every tactic and trick in the book. Some use humor. Others will tug at your heart strings. Still others will use testimonials from their customers to persuade us.
Not only will they use any approach to reach us, but they will spend any amount of money to reach us as well. It is estimated that a thirty second spot during the upcoming superbowl will cost the advertisers about 3 million dollars. Those advertisers that will be seen during this year's game have been working on their ads ever since the end of last year's superbowl. Dedicated for sure.
As Christians, we too have a message that needs to get out there. The Bible tells us that we should be ready to give an account of the life saving grace that we have found in Jesus Christ. So let us be as dedicated to our message as are the advertisers at the superbowl. But we don't have to take up all the crazy tactics and tricks like they do. Because we always have the truth on our side.
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